The reasons for vaping are part necessity and part fashion. Some people try it as a smoking alternative, efficiently letting them sneak in a drag in places which would otherwise be a no-smoking venue, while others simply seek out trends. As said by Peter Edwards in the article: “It’s not just about the vapo[u]r, it’s about the style… You want to be GQ cool.” In the UK alone, around 1.2 million people have been reported of usage.
Vaping is a fashionable choice, and choosing the best e-liquid is a conscious effort to stay ‘in.’ This liquid is a combination of distilled water, nicotine and other flavours that is inhaled using the e-cigarette. Artificial smoke and vapour are produced by either the propylene glycol or vegetable glycerine that it also contains.